Context

• Tier 1 icons: Software and web applications sold on the Lexmark website

• Tier 2 icons: Nested inside the applications

Opportunity

• Design icons that represent the purpose and function of each software

• Express creativity working within the Lexmark grid and color palette

Audience

• Publishing Platform Retail Icon:
  Retail businesses looking to produce price and ID signage for their products

• Testing Assistant Icon:
  School faculty wanting to optimize their grading process

Publishing Platform Retail Icon

Online software that designs and prints retail shelf edge signs, labels, and tags.

Research and Insights

Document presented to project managers showing internal and external benchmarking, concepting, and design ideation.

Testing Assistant Icon

Web based application that grades students' tests while tracking and analyzing the frequency of incorrect answers.

Brainstorming

• Brainstorm session with another designer. 

• Range from education and test-taking to abstract concepts like data input/output and educational success.

Tier 2 Icon Style Exploration

• Research and exploration for future Tier 2 icons

• Analyzed current icon style trends and designed tier 2 icons for each trend

• No strict color pallet and grid system

Semi-flat Continued: Final solution

• Same structural guidelines as Tier 1icons

• Provides tighter visual cohesion between tiers 1 and 2

• Broader color palette provides warmth to the otherwise grey and green system