MultiMask
A face mask collection designed to to be used together to address various skin types across different areas of the face.
Designed in collaboration with graphic communication design student Elora Tonnis and industrial
design student Kylie Workentine.
Context
Most face mask products only cater to one skin type.
The do not address skin variation across the face.
Women who devote time and money to skin care would appreciate a product that addresses each facial area.
Opportunity
Face mask brands that address only one skin type don’t offer a customized experience.
A multi-product face mask system addresses multiple needs for all areas of the face
Audience
Women who truly understand their skin and are willing to spend more for a luxurious experience that caters to their specific needs.
Audit: Face Mask Brands
35 top brands with face masks
Audience
Packaging
Colors
Language
Price range.
Audit: Luxury Brand Space
Women who understand the complexities of their skin may investment in a new mask system.
Brand Audit
Average Price: $86
Primary Target: Women 20s-30s
Secondary Target: Teens, Older Women
Packaging: Sturdier materials. Tactile experience.
Personas
Different luxury brand customers who could benefit from the MultiMask.
Maria 25
Maria has always taken care of her skin, but never thought about trying a mask. She gets constant blackheads on her nose and believes they result from a lack of exfoliation in her skincare routine. Maria’s skin is sensitive but her T-zone needs exfoliation.
Kim 47
Kim is a senior designer at a firm in downtown Boston. Kim walks 30 minutes to work every day. She feels her skin has lost a vibrancy, due to dry air and harsh winds. Kim has also started to worry about the lines forming around her eyes and corners of her mouth. She hopes to find a consistent system to reduce these lines and bring back some vibrancy.
Holly 16
Holly’s parents taught her the importance of moisturizing. Now that she’s gone through puberty, Holly is experiencing an increase in oil production and hormonal breakouts along her jaw line and T-zone. Holy wants to continue moisturizing the parts of her face that need it, but hopes to address the oily areas of her face. Holly’s parents are willing to pay a premium amount for a helpful product
My Package Concept Sketches
Multiple face masks as a set.
Categorization Design
Types of masks were broken into three levels based on frequency of use and size of application area.
Typeface Exploration
Many luxury brands are transitioning from the sans-serifs to clean, sleek, sans serifs.
Benchmarked luxury brands
Our Explorations
Graphic System Ideation
Labels are visible when masks are stacked in a row.
Hierarchy:
Hight determines frequency of usage and amount of coverage
Function of mask (brightening, exfoliating, etc)
Type of skin (dull, clogged, etc)
Iteration 1
Hexagon icons reflect shape of package. Communicate steps for application.
Height, color, and graphics all communicate the three levels of masks (zones, areas, spots).
Iteration 2
Numbered steps for application (zones, areas, spots).
Icons communicate the mask’s function (brightening, exfoliating, etc.)
Iteration 3
Initials separate the different steps (zones, areas, spots).
Icons communicate the mask’s function (brightening, exfoliating, etc.)
Final FrontLayout
Header and graphic texture determines function (brightening, exfoliating, etc.)
The sub header determines level (zones, areas, and spots)
Final Back Layout
Digestible description of each mask’s properties and function.
Icons for application area options.
Transparent ingredient list
Icon System
All Jar Final Graphics
Final Shelf Box
Same visual and informational hierarchy as interior jar. Same navigation experience on a store shelf as at home.